Hi, i'm jason.

i run 33 Sticks, a vendor-neutral digital analytics consultancy. This site is where i write the things that don't belong on a consulting site.

Hippie CEO Life started as a reaction. i was tired of the version of leadership the business world was selling. Hustle culture. Aggressive growth. Sales tactics that were one step away from lying. i didn't want any of it, and i didn't think i should have to hide that to be taken seriously.

So the site is about running a business without being an asshole. It's about the analytics industry from the inside. It's about what happens when you try to do good work and not chase every trend. It's also, occasionally, about coffee and recipes, because life isn't only work.

This page is being reimagined as part of the 2026 site rebuild. More soon.