About
Hi, i'm jason.
i'm a dad, a wannabe chef, and the proud owner of a custom-made guitar i don't know how to play.
i didn't set out to start a company. People kept telling me i wasn't the type. i tried to find the kind of company i wanted to work for. When i couldn't, i built it.
The name
Years ago, at a corporate job, someone told me i couldn't "manage with rainbows and hackysacks." It was meant as a critique. It landed.
For a while, i tried to shake it off. Eventually i decided to lean in. Hippie CEO Life is what happens when you stop apologizing for being the person you were told not to be.
What i write about
Three things, mostly:
- Treating people as people, not line items in a spreadsheet
- Running a business where the point is impact, not profit
- Calling out the weaponization of data against the people it claims to help
That's the through-line. Read ten of my articles and those beliefs will keep showing up.
What to expect, and what not to
i'm not here to push you down a lead funnel. i don't drip content to force engagement. i'm not going to sell you a course.
i'm here to share a worldview. If it resonates, great. If it doesn't, also great. If you want to work together after reading a few things, that's a bonus, not the point.
Outside of this site
33 Sticks — i run a vendor-neutral digital analytics consultancy.
Advisory and board work:
- East Tennessee State University, Dept. of Media and Communication — Executive Board Member. Teaching and mentoring graduate students.
- ETSU Research Corporation — Industry Fellow. Turning data into innovation across the Appalachian Highlands.
- Plenoptic Cognition — Advisor. LA startup at the intersection of Hollywood FX, AI, and big data.
- Armadillo World Headquarters — Advisor. The legendary Austin music venue, relaunching as a brand.
On the internet:
- LinkedIn — most active here
- Substack — the newsletter
- A is for Analytics — my children's book about data literacy
In person
You can find me in Salt Lake City or LA. If you can track me down, i'm always up for good coffee or a legit deli sandwich. Otherwise, drop me a note.