hi, i'm jason.
Analytics, business, coffee, and the occasional hot take from a reluctant CEO.
Writing about authentic business, data people, and what work can be when we stop pretending.
Right Now
Demoing our new product jemma and loving the feedback we are getting.
What you'll find here.
Four places to land, depending on the mood.
Designer Coffee
the story behind the beans, the roasts, and a daily ritual that takes too long on purpose.
A is for Analytics
a children's book about data literacy, because it has to start somewhere.
The Club
free 30-minute fridays. book a call, talk about whatever matters.
Kitchen Zen
recipes i actually cook, written down so i stop forgetting them.
Recent writing.
See all →why we built jemma
For 30 years we watched optimization teams get asked the same question no tool could answer cleanly. Eventually you stop calling that a consulting opportunity and start calling it a product-shaped hole.
April 22, 2026
- April 18, 2026 The Utah Jazz Aren't Being Cheated. They're Being Averaged.
- October 2, 2025 How We Traded Wisdom for the Illusion of Knowledge
- September 22, 2025 The Merseyside Mirror: When Soccer Taught Me About Accountability
- September 22, 2025 VS Code Multi-Cursor Magic: Transforming Data Structures in Seconds
- August 31, 2025 When “Experts” Spread Disinformation
free fridays.
Thirty minutes. Your agenda. No pitch.
Career, a business idea, sustainable data thinking, empathetic management, foods you love — whatever matters to you. i'll show up and listen.
Book a Friday →I recommend 33 Sticks unequivocally to Adobe customers whenever I have the chance to do so. Jason's team knows its stuff, and his approach is an oasis in the Agency Industrial Complex.
