hi, i'm jason.
Analytics, business, coffee, and the occasional hot take from a reluctant CEO.
Writing about authentic business, data people, and what work can be when we stop pretending.
Right Now
New article series kicked off today: decoding what big brands' live A/B tests reveal about buyer psychology. jemma production build in flight.
What you'll find here.
Four places to land, depending on the mood.
Designer Coffee
the story behind the beans, the roasts, and a daily ritual that takes too long on purpose.
A is for Analytics
a children's book about data literacy, because it has to start somewhere.
The Club
free 30-minute fridays. book a call, talk about whatever matters.
Kitchen Zen
recipes i actually cook, written down so i stop forgetting them.
Recent writing.
See all →What Optimizely's Live A/B Tests Reveal About How Buyers Actually Decide
First in a series. i read Optimizely's own A/B test snippet and decoded what fifteen live variations reveal about how B2B buyers actually decide.
May 14, 2026
free fridays.
Thirty minutes. Your agenda. No pitch.
Career, a business idea, sustainable data thinking, empathetic management, foods you love — whatever matters to you. i'll show up and listen.
Book a Friday →I recommend 33 Sticks unequivocally to Adobe customers whenever I have the chance to do so. Jason's team knows its stuff, and his approach is an oasis in the Agency Industrial Complex.
