hi, i'm jason.
Analytics, business, coffee, and the occasional hot take from a reluctant CEO.
Writing about authentic business, data people, and what work can be when we stop pretending.
Right Now
Vegas in the rear view mirror. Shifting from demo to production build of jemma.
What you'll find here.
Four places to land, depending on the mood.
Designer Coffee
the story behind the beans, the roasts, and a daily ritual that takes too long on purpose.
A is for Analytics
a children's book about data literacy, because it has to start somewhere.
The Club
free 30-minute fridays. book a call, talk about whatever matters.
Kitchen Zen
recipes i actually cook, written down so i stop forgetting them.
Recent writing.
See all →The Great Lake Is Dying. Utah Leaders Are Lying.
Utah's lake is dying, our snowpack vanished, and we're tripling data center capacity while silencing students who name the cost. The numbers behind a state lying to itself.
May 3, 2026
- April 28, 2026 the pace, not the purpose
- April 22, 2026 why we built jemma
- April 18, 2026 The Utah Jazz Aren't Being Cheated. They're Being Averaged.
- October 2, 2025 How We Traded Wisdom for the Illusion of Knowledge
- September 22, 2025 The Merseyside Mirror: When Soccer Taught Me About Accountability
free fridays.
Thirty minutes. Your agenda. No pitch.
Career, a business idea, sustainable data thinking, empathetic management, foods you love — whatever matters to you. i'll show up and listen.
Book a Friday →I recommend 33 Sticks unequivocally to Adobe customers whenever I have the chance to do so. Jason's team knows its stuff, and his approach is an oasis in the Agency Industrial Complex.
